The Internet enables companies to reach out to potential clients scattered all over the globe, thereby minimizing their overhead and maximizing their profits. So it’s not surprising that advertisers and marketers have used this channel to reach a wider audience.
However, just deciding to set up an online shop is not enough, especially in highly-competitive niches. For this reason, the implementation of SEO for your business is a must.
Some companies postpone implementing SEO in business for fear of losing time and money without guaranteed results. But if you have a reliable partner to guide you through the process, you may find that SEO not only provides you with many benefits but can actually become the best investment for your business. So let’s find out how to get it right!
➢ Search engine optimization (SEO) is the process of improving your website's visibility and trustworthiness in the organic search results of search engines like Google, Bing, Yahoo, etc.
A proper SEO campaign will increase your ranks for targeted search terms and maximize your website's visibility in the search results of different search engines. This way, your website can get more visitors, leads, and sales. SEO can also increase the level of trust that consumers have in your business as ranking high will show them your company’s authoritativeness in the niche.
Despite the potential to boost your online visibility, online marketing can be daunting and expensive, especially if you have a large website. However, investing in SEO for your business has a long-term perspective, as this organic method results in a better ROI (return on investment) compared to paid advertising.
1. Include Relevant Keywords
➢ Keywords are words or short phrases that tell search engine crawlers what your content is about. In addition, they are what your potential customers type when searching for products and services related to your business.
As the starting point of any SEO campaign, keyword research helps you figure out what your target audience is looking for. Keyword research can be as simple as typing a word in the Google search box or pasting a phrase into your keyword research tool and seeing what
suggestions it provides. Then you can create a list of keywords to include in your SEO strategy.
When writing content, it’s essential to include these keywords to increase your chances of ranking well on search engines like Google. Each page on your site should target a specific keyword or phrase. Do not use the same keyword for all pages on your website, and try to target only one primary keyword per page. As you generate your list of keywords, remember to use them in your titles, descriptions, headlines, URL, and within the context of your copy whenever it makes sense and is helpful for users.
User intent is the most important thing to remember when considering keyword placement on web pages and blog articles. Users who are searching for something already have an idea of why they are there and what they hope to find. Make sure to cover these things when developing content.
It is also important to remember that there is a fine line between including relevant keywords and keyword stuffing, which is where you fill your content with keywords to the point that it sounds unnatural. When you do this, you risk having search engines ignore your content; making it almost impossible for people to find you. Moreover, keyword stuffing violates Google's spam policy. Use keyword rank tracking tools like SE Ranking to monitor how your efforts affect search ranking positions and adjust your strategy according to the results to attract more traffic and conversions.
2. Find Out What Competitors Are Doing & Do It Better
Competitive analysis is a tried-and-true SEO strategy: monitor what makes your competitors rank high and determine how you can do it better.
● Analyze competitors’ keywords to determine which search queries work the best and which to include in your SEO strategy.
● Competitors’ backlink profiles will give you valuable insights on guest blogging opportunities you could miss out on.
● Don’t forget about the content: gather ideas on types, quality, length, and visuals in articles your rivals publish on the same queries.
Be sure not to analyze only your direct competitors but also those in SERPs. You need to analyze at least the first ten results that are ranking for the same queries as you.
3. Write Engaging Content
Provide your visitors with valuable and expert information about the topics you’re writing about to build trust.
Depending on the target audience’s interests and intents, you can create informative blog posts, how-to’s, listicles, product reviews and updates, inspirational stories, quizzes, niche news, etc. With a list of the needed keywords, an understanding of your audience, and some
creativity, you’ll be able to engage the right people with every piece of content you publish. Here are common rules to follow:
➢ Write in a catchy style. Don’t forget that making your content enjoyable to read is important. It’s not just about keywords but overall quality and readability. Keep it well-structured and organized, and use infographics and videos to better explain the subject.
➢ Update your content regularly. To create a strong online presence, it’s important for search engines and people to see a regular stream of new content on your site. You can create new pieces of content or update existing ones.
➢ Always make sure it’s original. Double-check that everything you publish on your website is unique. Copying or taking other people’s work without permission is an unacceptable practice as far as ethics go, and also clearly against the law and search engine policies.
4. Smart Link Building
➢ Link building is an entire process aimed at attracting other people's attention to your site by using external websites.
There are several ways you can acquire quality backlinks to your website, such as through guest posting, monitoring brand mentions, and many more:
1) Guest blogging. Choose an authoritative third-party website to post your article and write the content after researching the site's audience. With guest posting, you can reach wide audiences on high-quality sites that you might not reach with your own site.
2) Brand mentions. Using special tools like Google Alerts, you can track all the mentions you get on the Internet. When you’re mentioned on a trusted relevant blog, contact its owners and ask them to link the mention to your website.
3) Content repurposing. Transform your existing articles into helpful visuals to link to, as blog writers and editors usually use third-party infographics and statistics in their articles. Besides, you can create videos and podcasts based on topics already covered in your blog. Then reach out to people who can share such repurposed content on their websites, as you do with common guest blogging.
4. Technical SEO is important
If you're serious about having a successful website that meets visitor expectations, then concentrating on technical aspects is absolutely necessary.
● Accessibility for search bots. A search engine bot automatically crawls through and reads the content of your website. By checking this, you can make sure that the search engine bot has no problem reading and understanding your site.
● Broken Link Check. It is important to check all of the internal links and broken links. You should also take time to update or install redirects for any pages that link to ones that have been deprecated. It is also a good idea to update any outdated content that may contain ‘broken’ or dead links.
● Duplicate Content Check. If your site has multiple pages with similar or exactly the same content, Google might penalize it for having ‘too much’ of the same kind of copy, which can hurt your rankings. For this reason, your technical SEO audit should also include checking if any of the site's pages are suffering from duplicate or near-duplicate content.
● Speed. Speed is no less important than other technical aspects since users prefer to see a website with a fast loading time. Furthermore, Google has officially declared that the server response time is one of the critical elements that are considered while ranking websites in their search engine results. Use PageSpeed Insights to get a report on the user experience on both mobile and desktop devices.
5. Local SEO for Additional Opportunities
SEO for local business is a practice that involves optimizing your website to appear in results when a user searches within a particular location or is situated nearby. Local SEO requires the proper presentation of your company’s address, contact information, and building citations on business directories.
Create a Google Business Profile for your company so that it appears on the map and in local search results. Setting up a Google Business page provides another avenue for your customers to find you online, along with regular organic search results.
You can get more search visibility for your products and services by creating structured data for search engines. With the use of a single markup, you can have images, contact details, location details, and opening hours displayed as rich snippets in Google search results. Rich snippets allow customers to quickly assess a business before they click on it.
SEO is an important part of any online marketing strategy, whether you're a brand new startup or an established company. Many companies shy away from implementing this powerful technique because they think it requires special skills, a large amount of time, and a great deal of money. However, one thing is for sure: if done properly, you can increase your profits in a matter of months without investing thousands of dollars on new paid campaigns where your ads disappear immediately after the budget is reached. SEO for your business results in something that stays with you for a long time, so it is definitely worth implementing the tactics mentioned above.