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Top 10 B2B Lead Generation Companies in 2023

Discover the top-rated B2B Lead Generation Companies and compare their abilities of offline and online lead generation.

Andrew Johnson

Content Manager

29 Mar 2023

Collaboration with B2B lead generation companies is crucial for businesses of all kinds and sizes in terms of acquiring potential clients. Rest assured that experts in this field know the most efficient methods of quality lead generation along with all their nuances. You know – the devil is in the detail.

What is Lead generation?

First things first, lead generation can be defined as a process of identifying prospects and driving their interest with the aim of eventually converting them into customers. This directly affects sales rates and, therefore, cannot be neglected.

Lead generation companies address this task professionally leveraging the whole scope of practices including email marketing, social media advertising, referral marketing, PPC advertising, SEO, etc. Traditional methods like cold calling, door-to-door marketing, and direct mail campaigns may be used as well.

When selecting a lead generation firm, it is highly recommended to consider numerous factors such as its track record, database size and quality, price policy, customer support, and others.

Partnership with a trustworthy lead generation firm is a surefire way for businesses to significantly extend their clientele and boost revenue generation.

đź’ˇ Interesting Fact: According to the study by Research and Markets, the size of the global lead generation software market was $1,341.08 million in 2022, and it is forecasted to reach $3,832.27 million by 2030 with a CAGR of 14.02%. High demand is a main driver of market growth as many businesses seek efficient ways to obtain as many leads as possible.

List Of The Best B2B Lead Generation Companies

  1. Martal Group
  2. Belkins
  3. Strategic Sales & Marketing
  4. Callbox
  5. SalesRoads
  6. Respect.Studio
  7. Cience Technologies
  8. The SEO Works
  9. SalesPro Leads
  10. SalesAladin

Comparison Of The TOP 10 B2B Lead Generation Companies in 2023

***The calculation of the "AVG Reviews Rating'' indicator is based on the reviews published by Clutch, G2, Glassdoor, UpCity, Goodfirms, TrusRadius, TrusPilot, Indeed, Designrush, Crowdreviews.

***The "Superb Rating" indicator is based on the multidimensional data ranking method that takes into account the experience and size of companies, the average reviews rating, and many other factors.

1. Martal Group

Martal Group is a top-notch Sales as a Service company located in North America. For over ten years, it has served exclusively B2B technology companies irrespective of their sales maturity. Its highly professional SDRs and sales executives are extremely good at generating qualified leads by means of inbound and outbound strategies grounded on clients’ ideal buyer personas.

For lead sourcing, Martal Group experts make use of real-time intent data to detect appropriate keywords for the unique offerings of its clients. Due to this, they pinpoint companies that are seeking corresponding products/services and engage top-level managers through personalized outreach.

The Martal Group team is made up of mid and senior-level sales executives who source and close deals with such giants as Samsung, Pinterest, Honeywell, WelmartLabs, etc. If you would like to have such talents at your disposal do not hesitate to contact the Martal Group team.

Pricing: You can get information upon request.

Website: Martal Group

2. Belkins

Belkins is a trusted provider of B2B lead generation services which is proved by its top rankings across key review platforms like G2,, UpCity, and others.

Its suite of services includes connecting with potential clients, setting appointments, access to experienced Sales Development Representatives (SDRs), lead generation, influencer marketing, market research, etc. These services streamline the sales process and let sales teams concentrate on lead conversion rather than lead generation.

Pricing: Belkins offers tailored pricing packages for different business needs. Visit its official website for more details.

Website: Belkins

3. Strategic Sales and Marketing

Since its establishment in 1989, Strategic Sales and Marketing has been rendering the services of marketing, B2B lead generation, and lead management. It serves small local businesses and Fortune 100 companies with sophisticated B2B products or services and helps them to tackle all challenges related to lead generation or management. In fact, its team can assist with inbound lead qualification, appointment setting, marketing research and surveys, social media lead generation, website lead generation, etc.

Lead generation agents and sales reps of Strategic Sales and Marketing are well-trained and knowledgeable. They know how to establish efficient relationships with high-level managers. It is also worth mentioning that compared to the vast majority of its peers, the company has a US-based call center with native English speakers that can establish efficient communication with your prospects.

Pricing: Contact Strategic Sales & Marketing to get the details on its pricing policy.

Website: Strategic Sales & Marketing

4. Callbox

Callbox is a globally recognized leader in lead generation services. Its highly professional team helps businesses to evolve rapidly. For this purpose, it uses diverse channels, including social networks, emails, chats, websites, and webinars. Callbox's holistic lead management solution comes with appointment setting, event management, account-based marketing, sales databases, webinars, and online events to enable businesses to conquer new markets.

Callbox deserves particular attention because of its database and event management solutions that let businesses acquire high-quality leads and concentrate on their conversion.

Pricing: information is available upon request to Callbox.

Website: Callbox

5. SalesRoads

Based in the USA, SalesRoads has a goal to become the most effective and reputed sales outsourcing company in the country. It has already succeeded a lot and served such well-known American brands as Microsoft, Shell, Parker, Quest Diagnostics, and others.

If you need expert assistance with lead generation, account-based marketing, appointment setting, or outsourced SDR, SalesRoads is at your service. Leveraging its rich expertise, the SalesRoads team designs efficient lead generation campaigns that detect real sales opportunities, fuel distributors and third parties, re-engage missed leads, and accelerate go-to-market.

Pricing: Contact SalesRoads to get a quote.

Website: SalesRoads

6. Respect.Studio

Respect.Studio is a trusted marketing partner for B2B tech and service companies. Its core specialties are B2B marketing and LinkedIn lead generation. A data-based approach, rich talent pool, use of the best industry practices, and expertise in popular platforms such as LinkedIn let Respect.Studio stand out from the crowd.

Dedication to personalization is one more peculiarity of the company – all campaigns are designed with regard to the client’s business objectives, target audience, conversation style, and requirements. Respect.Studio is your dream partner if you would like to turn your Linkedin profile into an efficient tool for brand development, lead generation, and establishing long-lasting relationships with clients.

Pricing: Free consultations are available. More information is on request.

Website: Respect.Studio

7. CIENCE Technologies

Cience Technologies is a global provider of B2B lead generation software and services with offices spread across North America, South America, Asia, and Europe. More than 2,500 businesses from all over the world have already trusted Cience to generate qualified leads and drive sales. CIENCE offers an innovative software product, talented people, and an efficient process for building a sales pipeline.

The company uses a holistic lead generation approach that suggests the use of its advanced GO platform which comes with sales and intent data, chat, scheduling, targeted ads, web ID, CDP, multi-channel prospecting, and many more helpful features.

Pricing: Unfortunately, the data is not publicly available. Please, request a quote.

Website: Cience Technologies

8. The SEO Works

The SEO Works is a trusted Marketing and SEO company with offices all over the UK. It has gained a reputation for its outstanding customer service and delivery of measurable results. SEO is the core specialty of The SEO Works, but the whole range of its services includes organic SEO, local SEO, technical SEO, content marketing, PPC, LinkedIn advertising, Facebook advertising, and web design and development.

The main objective of the company is to assist clients to maximize their online potential and extend their customer base through a solid online presence. Its brilliant team of seasoned content managers, techies, authors, and online marketers assists businesses to take advantage of the digital world and can boast of having achieved more than 10,000 top 3 rankings on Google.

The clientele of The SEO Works includes companies engaged in automotive, financial services, education, eCommerce, Law, and Healthcare.

Pricing: Contact The SEO Works for pricing information.

Website: SEO Works

9. SalesPro Leads

SalesPro Leads is a reputable B2B lead generation company whose key goal is to deliver quality results quickly. Its B2B lead generation services cover appointment setting, lead nurturing, account-based marketing, account profiling, demand generation, email marketing, SMM, and many more.

To deliver great outcomes brilliant SalesPro Leads team first gets acquainted with a business and identifies its target markets and objectives. Then, empowered by 100-plus years of combined experience it prepares a full-fledged lead generation strategy. SalesPro Leads is an ideal partner for businesses that are eager to acquire leads and receive assistance with setting appointments with qualified leads.

Pricing: Contact SalesPro Leads for the details.

Website: SalesPro Leads

10. SalesAladin

SalesAladin is a renowned agency that specializes in lead generation. Its rich suite of services includes lead research, B2B appointment setting, outsourced sales, outbound SDRs, account-based marketing, content strategy, website development, and website revamping. Additionally, the company offers different mar-tech solutions that integrate both sales and marketing products to boost sales and increase the effectiveness of marketing activities.

SalesAladin is a perfect match for companies that need a trusted partner who would design for them ideal customer profiles, study companies and contacts in their ICPs, reach out to their potential clients across diverse channels, generate umpteen quality leads, and set appointments with top-level managers.

Pricing: Several pricing tiers are offered to cover the needs of businesses of all sizes. The rates vary from $100 to $2000 per month. For more details visit the SalesAladin website.

Website: SalesAladin.

Frequently Asked Questions

What are the key phases of the lead generation process?

Lead generation suggests finding and attracting potential customers as well as converting them into loyal customers. In general, this process consists of the following phases:

  1. Target audience identification: This necessitates thorough studying and analyzing the needs and expectations of the company's optimal clients.
  2. Lead attraction: This can be accomplished via various promotional activities, such as content advertising, social media advertising, email advertising, SEO, PPC advertising, and others.
  3. Lead data collection: After attracting leads to a website or a landing page, it is important to collect their data including name, email, and phone number through lead magnets or opt-in forms.
  4. Lead cultivation: This entails building relationships with leads by providing them with valuable content, customized emails, and other relevant information to assist them with resolving their problems or fulfilling their requirements.
  5. Lead assessment: It is crucial to understand whether acquired leads are high-quality, i.e. have a high propensity for conversion. The evaluation is made on the ground of the leads’ level of interest, budget, timeline, and other criteria.
  6. Lead Conversion: Once qualified leads have been obtained, it is vital to turn them into customers through such sales activities as demos, consultations, or free trials.

What are the most efficient ways of B2B lead generation?

There are dozens of B2B lead generation practices. Let's take a look at the most efficient of them:

  1. Content Marketing: By providing informative and unique content that appeals to your target audience you can lure many prospects to your website, where it is possible to get their information through such lead magnets as webinars, eBooks, and whitepapers.
  2. Email Marketing: The distribution of personalized emails to prospects is a compelling way to yield numerous leads. Design bespoke emails that meet the specific requirements of your target audience and incorporate an explicit call to action.
  3. Social Media Marketing: Social networks are a perfect place to interact with potential clients and build relationships with them. Create worthwhile posts to attract a target audience, use hashtags to enhance brand visibility, and establish communication with prospects who demonstrate a profound interest in your products or services.
  4. Search Engine Optimization (SEO): With a website displayed on the first page of search results it is much easier to acquire leads. All SEO practices are aimed at improving website ranking on SERPs so that potential customers can effortlessly find it while looking for services or products a business provides.
  5. Networking: Take part in industry events, join relevant LinkedIn groups, and connect with prospects to establish relationships and earn their confidence.
  6. Referral Marketing: A business can significantly extend its client base using this word-of-mouth technique. It suggests encouraging and rewarding loyal customers and brand advocates for bringing in new customers from their inner network.

By amalgamating these methods and experimenting with diverse strategies, you can find out what works best for you.

Is there any difference between B2B lead generation companies and marketing agencies?

B2B lead generation companies are laser-focused on identifying, qualifying, and connecting with prospects. Their key task is to generate quality leads with their further conversion into loyal customers. They use targeted strategies and various tools to reach top-level managers and initiate contact. In contrast, marketing companies offer a broader range of services, such as branding, content creation, advertising, SMM, and more. While they design marketing strategies and launch marketing campaigns that may also result in lead generation, it's not their key specialty anyway.

How do B2B lead generation companies charge for the provided services?

B2B lead generation companies use different pricing models. Some of them are listed below:

  1. Pay-per-lead: A fixed price is paid for each lead generated, usually with regard to lead quality and the domain.
  2. Monthly retainer: A fixed monthly fee is paid for a predetermined suite of lead generation services.
  3. Hourly rate: A fixed fee is paid for every hour spent on performing lead generation activities.
  4. Performance-based pricing model: A lead generation company receives a certain percentage of the revenue generated from its leads.

How can I measure the success of my partnership with a B2B lead generation company?

In these terms, we advise you to consider the following key performance indicators (KPIs):

  1. Lead number: Monitor how many leads your lead generation partner actually generates.
  2. Lead quality: Check whether generated leads match your target audience and assess the likelihood of their conversion.
  3. Conversion rate: Track how many leads have been eventually converted into your customers.
  4. Cost per lead (CPL): Calculate the average cost of every lead generation.
  5. Return on investment: Calculate the revenue generated from the provided leads in comparison with the expenses on lead generation.

By monitoring these KPIs, you can understand whether a partnership with your lead generation company is indeed beneficial for you.

How do B2B lead generation companies ensure data privacy and compliance with state regulations like GDPR?

B2B lead generation companies ensure data privacy and regulatory compliance by:

  1. Having a clear privacy policy that outlines how they collect, process, store, and share personal data.
  2. Obtaining explicit consent from prospects before their personal data collection and processing.
  3. Taking solid data security measures to protect personal data from unauthorized access, loss, or damage.
  4. Appointing a Data Protection Officer (DPO) to oversee data protection activities and ensure compliance with GDPR.
  5. Conducting regular audits and assessments to identify and address potential risks and vulnerabilities in their data processing activities.
  6. Providing regular training courses and educational resources to employees in order to ensure their acknowledgment and adherence to data privacy regulations.

By hiring a trustworthy B2B lead generation company that prioritizes data privacy and GDPR compliance, you can mitigate the risk of potential fines and protect your reputation.